The town of Pazardzhik is in the Upper Thracian plain, along the two banks of the Maritsa River. It is 114 km (along the Trakia Motorway) east of Sofia, at the and 40 km west of Plovdiv. Pazardjik is also close to the towns of Peshtera (25 km) and Panagyurishte (45 km). It is and important agricultural region and administrative centre.